Once upon a time there was a company called Dairy Queen. They decided to franchise into the Philippines and the company that bought the franchise fucked up, so another company bought it. Now they want to reintroduce Dairy Queen to the market, but the best they could come up with was to add New before the Dairy Queen logo, which was, as most would agree, A Very Stupid And Uncreative Thing to Do, so someone had the bright idea of giving the Dairy Queen problem to college students for them to angst over in order to win employment viability in the future.

Dairy Queen, the students said, is evil and cruel but we shall pander to its demands, and so for five days they slaved over possible solutions, creating graphics and making up strategies that were far superior to the ones Dairy Queen's actual employees came up with.

Except for Evy, who wrote fic instead.

The End.