I'll be working for a company that advises bigger companies how to utilize word-of-mouth marketing to their advantage. So the project is, I believe, a forum where companies can share best practices in the realm of word-of-mouth marketing.

I'm not sure it's exactly where I want to be (I used to be all about integrated marketing communications, and then I was looking at public relations), but it's fairly interesting and who knows what I'll end up discovering, yeah?

That's cool--what're you doing now? And what else are you considering? :P